About Us offers the best of society and entertainment features by situating celebrity news and features in the context of popular culture. Published by OldEnglish Limited, it presents a very sharp contrast to mundane, run-of-the-mill celebrity gossip magazines; rather it is a written forum for and about Nigeria’s high-society comprising Nigeria’s upper middle class and aristocracy. TheCapital is an ultra-niche, collectible quality magazine written by and about the global elite. Our focus is on Nigeria’s best in the art and design, wealth and philanthropy, new technology, innovative ideas and experiences. We specialise in interviewing and profiling Nigeria and Africa’s most influential and successful individuals – art patrons, financiers, philanthropists, great thinkers – in their own words, exclusively for our publications. The magazine features the work of some of the most gifted photographers and designers in the world.

Mission Statement
Our objective is to provide factual and exhilarating news reports about the crème-de-la-crème of the Nigerian society. Feature reports by the magazine are designed to provide accurate insight to perspectives about eminent personalities and newsmakers and the goings-on in their lives.

Target Audience
It is primarily aimed at men and women with over eighty percent of its target readers aged 25 to 54 and in the upper socio-economic quintile. TheCapital offers that rare sophistication and élan that establishes its status as Nigeria’s most authoritative cultural barometer. The reader of TheCapital primarily; …loves to be trendy.

  • …likes to stand out in a crowd.
  • …can’t resist celebrity news.
  • …likes to try new things.
  • …really enjoys and yearns for the good life.
  • …possesses a good sense of style.
  • …believes a designer label improves a person’s image.
  • …sometimes treats himself or herself to something he or she doesn’t need.
  • …is tempted to attain living standards of featured personalities.
  • …loves travelling abroad.
  • …likes to keep up with the latest celebrity news

TheCapital brings you glamour, fast-breaking news, in-depth reports, wedding stories, funerals, the deals, dilemmas and best-kept secrets of the most fascinating celebrities. The events and trends shaking and shaping today’s explosively changing societies: the how, what, when, where and why of it all and everything you need to know to stay on top of it. Geared toward the modern, adventurous man and woman, TheCapital is for folk who enjoy their leisure time and want to get the most out of it. From celebrity features, entertainment, glamour, health and fitness to sports and travel, week in, week out, TheCapital has it covered.

TheCapital is the ultimate insider’s guide to everything. Each edition also features the hottest restaurants, bars, exhibits, events, and people that make Nigeria one of the most unique and exciting countries in the world. TheCapital keeps the closest watch on the ever changing and ever exciting high-society, unlike any other magazine. It takes you backstage at awards shows and sneaks you into celebrity parties. It goes into the minds and closets of the biggest stars, and escorts you around the world to see exactly where and with whom the hottest names in Nigeria and global high society have been hanging out. TheCapital specifically reports and analyses issues relating to the most successful and eminent individuals across various sectors and social stratification. Interviews with business tycoons, political office holders, silver-spoon kids and other A-list celebrities also constitute a considerable part of the editorial package.

Feminism, chauvinism and the whole gamut of intersection of gender issues with ethnicity, class and sexual orientation within and outside Nigeria’s high-society enriches the magazine content further than most other publications of its genre offers across the country.

Every year the mission of the Editorial Board is to produce a magazine that will help establish and strengthen a sense of understanding and bonding between the readers, featured celebrities and the magazine.