Saudi Arabia has quietly begun allowing wealthy foreign residents to buy alcohol, marking a dramatic shift after a 73-year ban.
According to the BBC, the move was first tested in Riyadh’s Diplomatic Quarter, where a discreet store opened in January 2024.
Initially restricted to non-Muslim diplomats, the outlet expanded access at the end of 2025 to include affluent non-Muslim expatriates.
To qualify, expatriates must either hold a Premium Residency permit, costing 100,000 Saudi riyals (£19,300) annually, or earn at least 50,000 riyals per month.
The BBC reported that customers are required to present their residence ID card, which confirms their religion and residency status, while those without permits must also provide a company-issued salary certificate. Foreign tourists remain excluded from the scheme.
Visitors reported that mobile phones were sealed in tamper-proof bags before entry, with queues sometimes lasting over an hour. Inside, the store was described as “well-stocked”, though prices were “two to three times” higher than in Western markets. One British executive said: “A bottle of Johnny Walker Black Label whisky costs me $124 (£90). But I don’t mind paying the premium.”
Alcohol purchases are regulated through a points-based monthly quota system, which customers said was generous enough to allow dozens of litres of spirits. Diplomats reportedly received discounts.
As the kingdom opens its doors to the world, this shift reflects a calculated balancing act between tradition and transformation.
What are your thoughts on this landmark change in Saudi Arabia’s social fabric? Join the conversation below.