Pay-TV giant MultiChoice has announced it will not increase subscription prices for DStv and GOtv in April 2026, breaking from its long-standing tradition of annual price hikes.
The decision comes under the company’s new ownership by Canal+, with CEO David Mignot confirming that the move is part of a broader strategy to stabilise the business and win back customers across Africa.
For millions of subscribers, this marks a rare moment of relief after years of steady increases in subscription fees.
Historically, April has been synonymous with higher DStv and GOtv prices. However, growing economic pressure on households and rising dissatisfaction among users have forced a rethink.
MultiChoice’s new approach is centred on two key goals: Stopping subscriber losses:
Many users have cancelled subscriptions due to rising costs and cheaper streaming alternatives. Rebuilding its customer base: By keeping prices stable, the company hopes to attract new users and retain existing ones.
According to a report by New24, the shift reflects a more customer-focused strategy, especially in markets like Nigeria, where inflation and currency pressures have reduced spending power.
The involvement of Canal+ signals a significant change in direction for MultiChoice. Rather than relying on price increases to offset operational costs, the company is now prioritising growth and market expansion. One of the major steps being taken includes subsidising decoder prices, making it easier for new customers to join the platform.
This lower entry barrier is expected to drive adoption, particularly among price-sensitive households. Industry observers say the move aligns with global trends, where media companies are focusing more on subscriber growth and retention rather than immediate revenue gains.
For customers, the 2026 price freeze offers temporary financial breathing space. Families already dealing with high living costs will not have to worry about an additional increase in their monthly entertainment expenses.
However, MultiChoice has made it clear that the freeze may not last forever.
The company noted that future price adjustments could still happen later in the year, especially if economic conditions worsen. Factors such as currency depreciation, inflation, and rising content acquisition costs could eventually force a review.
This decision marks a notable departure from MultiChoice’s previous pricing model, which typically saw annual increases justified by higher operational and content costs.
By choosing to hold prices steady in 2026, the company is signalling a willingness to adapt to changing market realities. With competition from streaming platforms intensifying and consumer expectations evolving, maintaining affordability may prove critical to long-term survival.
For now, subscribers can enjoy a rare pause in price increases, while MultiChoice bets that stability will help it regain momentum in an increasingly competitive entertainment landscape.
